BX Design: Hotel GRAE

Brand Experience Design for Hotelisation of Motel(South Korea)

Most of the time, there were many negative perspectives in terms of motels in South Korea. However, the recently honest attitude toward sex has improved. People have changed their view of motels. The reason for visit to the motel is not only for staying but also for dating. The main target for this brand is couples in their 20s and 30s. They prefer motels to go out on a date, although they feel uncomfortable using hotels because of costs.